Google ads Account Problem

**मेने गूगल एड्स (Google ads) अकाउंट बनाया था में कॉल कैंपेन (Call Campaign) चलाता हूँ लेकिन मुझे प्रॉब्लम ये आ रही है की इम्प्रैशन (Impression) तो बहुत आ रहे है गूगल एड्स (Google ads) में and क्लिक (Click) भी बहुत कम आ रहे है इसका क्या हल है **
Tell Me

Dear Learner,
Welcome to LearnVern! We are happy to serve you.

1. You spent your budget too early

So let’s say you’re doing everything we’ve already talked about correctly. You’ve taken care of your quality score issues, adjusted your match types for maximum impressions, and increased your bidding to make sure you get that coveted top position.

All of those things should make your positioning and CTR skyrocket. Now why wouldn’t you see more clicks?

Let’s walk through it.

With the higher CTR, you’re actually starting to get more and more clicks earlier throughout the day and actually running out of budget before the day is over. Your wallet literally can’t keep up with how amazing your campaign is running.

Example time!

For mathematical ease, let’s say you give your campaign $50 a day and your bids are $2 each. You should be getting 25 clicks a day.

But now, you increased your bids on some keywords that are converting really well up to $2.50. Now you’ll only be able to afford 20 clicks a day.

If those 20 clicks are converting better than your 25 clicks were, then it’s time to scale that bad boy up. Give it some more budget to get back to the number of daily clicks you want with a much higher return.

2. Your better quality score is resulting in fewer clicks

It’s counterintuitive, yes, but it can happen.

Let’s take two keywords for an example. You have $300 a day to spend. The first keyword is a really good keyword that is super relevant to your business, but it’s more expensive and more competitive. The second keyword is also pretty good, but not as good as the first one.

The first keyword has a quality score of 4/10 and your average position for that keyword is seven. This is obviously not ideal.

It has a CPC of $6 and you give it $120 a day to spend. You should get 20 clicks.

The second keyword has a quality score of 8/10 and an average position of 1.8 — way better. You give this keyword $180 a day and the CPC is $1. You should get 180 clicks.

For your $300, you get 200 clicks.

OK, so now you pull all the levers mentioned above and you increase the first keyword’s quality score to a 7/10. This means your positioning will be better, and your CTR is higher.

2. Your better quality score is resulting in fewer clicks

It’s counterintuitive, yes, but it can happen.

Let’s take two keywords for an example. You have $300 a day to spend. The first keyword is a really good keyword that is super relevant to your business, but it’s more expensive and more competitive. The second keyword is also pretty good, but not as good as the first one.

The first keyword has a quality score of 4/10 and your average position for that keyword is seven. This is obviously not ideal.

It has a CPC of $6 and you give it $120 a day to spend. You should get 20 clicks.

The second keyword has a quality score of 8/10 and an average position of 1.8 — way better. You give this keyword $180 a day and the CPC is $1. You should get 180 clicks.

For your $300, you get 200 clicks.

OK, so now you pull all the levers mentioned above and you increase the first keyword’s quality score to a 7/10. This means your positioning will be better, and your CTR is higher.

You give both keywords an even $150 each.

Math time! Because your quality score increased on the first keyword, you should be paying less than you were before. Now you are paying $4 per click.

With that $150, the first keyword gives you 38 clicks and the second keyword gives you 150. For that same $300 you are now only getting 188 clicks.

That’s a 6% decrease in overall clicks.

We hope our reply serves your query well.
Keep learning.


Thanks and Regards,
Monik
Team LearnVern.